Overview
American Girl is a premium brand for girls and division of Mattel, Inc, which encourages the wonder of childhood through an inspiring world of dolls, content and experiences. The company sells a range of products through its award-winning catalogue, and in experiential retail stores.
Worldwide, it has welcomed over 80 million visitors and has won numerous awards. We are proud to partner with a brand so iconic as American Girl to bring you their first store outside of North America.
Since its inception in 1986, American Girl has devoted its entire business to fueling connection among girls and helping them to unleash their full potential. A wholly owned subsidiary of Mattel, American Girl is one of the nation’s top omni-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and its customers. With the 20 American Girl retail stores in North America and additional warehouse and distribution sites, the company’s facilities total over 1.8 million square feet, and employs over 3000 women and men between all sites.
Majid Al Futtaim Leisure & Entertainment has acquired the internationally renowned American Girl (AG) brand to enhance its specialty retail portfolio and continue to deliver Great Moments to everyone across the region. With a few small stores in Canada and Mexico, the opening of the AG stores in the Middle East would mark the first international opening of the iconic brand outside of North America; a huge milestone in the history of both companies.
Their focus on experiential retail environments reflects our progressive approach to creating more immersive and engaging shopping experiences and delivering great moments for everyone, every day.