Lifestyle

Established in 2003, Majid Al Futtaim’s  Lifestyle business has become the gateway for some of the world’s most sought-after retail brands in the GCC. Today, it operates a portfolio of world-class fashion, home, beauty, and specialty retail brands, with a presence spanning over 100 stores and 26 digital platforms across the region.

As the retail partner of choice for leading global brands, the Company holds exclusive rights for lululemon, Abercrombie & Fitch, Hollister, AllSaints, Psycho Bunny, Eleventy, Corneliani, LEGO, Shiseido, CB2, Crate & Barrel, Poltrona Frau, Ceccotti Collezioni, and Alessi. The company is setting new benchmarks for international brands looking to connect meaningfully with regional audiences.

In 2021, Majid Al Futtaim launched its first homegrown brand, THAT Concept Store—an award-winning, immersive retail experience that redefines lifestyle shopping in the region. Located in Mall of the Emirates, THAT Concept Store offers a curated selection of fashion, art, beauty, and grooming from both established and emerging designers. With its website and app, the store continues to set new standards in contemporary luxury retail, delivering a unique, individualized shopping journey.

Expanding its capabilities, the Company made its first foray into distribution in 2023 with a landmark partnership with Alessi, one of the world’s most renowned Italian Design Factories. Under this exclusive agreement, Majid Al Futtaim now distributes Alessi’s full range across wholesale, retail, online, HORECA, and B2B projects in the GCC.

In 2024, the company expanded further into the B2B sector, offering a comprehensive selection of furniture, lighting, and accessories for commercial and residential projects. As the exclusive franchise and distribution partner for global brands like Poltrona Frau, Ceccotti Collezioni, Crate & Barrel, CB2, and Alessi—along with access to over 1,000 home lifestyle brands beyond its portfolio—its B2B division serves as a one-stop destination for luxury hotels, offices, villas, and retail spaces. With a dedicated team of designers, strategic stock management, and consolidated ordering across multiple brands, this new offering provides seamless, tailored solutions for the region’s growing design and hospitality sectors.