THAT Concept Store

Born in the UAE, THAT Concept Store is a place of exploration where every purchase is a journey of curiosity and discovery. The world of THAT is a unique fusion of emerging and established brands from global and regional talent, housed in a one-of-a-kind lifestyle destination for the creative consumer. From fashion and beauty to art and interiors, THAT offers customers an ever-evolving assortment, allowing them to express themselves, find inspiration, and discover something new—whether in-store, online, or through the brand’s app.

 

The award-winning distinctive concept, developed by Majid Al Futtaim in 2021, offers customers an individualised journey across an immersive in-store space in Mall of the Emirates, including a beauty hub for women and a grooming station for men, gift wrapping, personal tailoring, and a private shopping service like no other.