Majid Al Futtaim Launches 10th 'Make A Difference' Ramadan Campaign Across the Region

UAE: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has launched its 10^th annual ‘Make a Difference’ Ramadan Campaign this week, encouraging local communities to donate a selection of items at its shopping malls, leisure and entertainment destinations and Carrefour stores to help families in need.

During Ramadan, Majid Al Futtaim will place special donation boxes in convenient locations in all of its destinations across Bahrain, Egypt, Lebanon, Oman, and the UAE, encouraging visitors to donate everyday essentials including books, clothes, foods, toys and electronics.

Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding said: “In line with our vision to ‘Create Great Moments for Everyone, Everyday,’ the ‘Make a Difference’ Ramadan Campaign brings us together with local communities to support those in need during the holy month. For ten years, we have seen the campaign help capture the true spirit of Ramadan amongst communities, and motivate individuals and families to make a difference by helping those less fortunate. The campaign continues to be one of our most successful annual charity activations and we hope to increase donations once again this year.”

Across the region, Majid Al Futtaim partners with charitable organisations such as the Islamic Association in Bahrain, Life Makers in Egypt, Bassma in Lebanon, Dar Al-Atta in Oman, and Red Crescent in the UAE, ensuring timely and appropriate distribution of all donated goods through their humanitarian network during Ramadan. Last year, the company collected more than 36 tonnes of donated items, which were distributed to families in need across the region through its humanitarian aid partners.

“We have been a proud partner of Majid Al Futtaim’s ‘Make A Difference’ campaign for the past ten consecutive years. It is a truly inspiring initiative that captures the Ramadan spirit of giving and compassion and we hope that this year will see the highest number of donations to date,” said Mohammed Abdullah Alhaj Al Zaroni, Manager, Red Crescent UAE.

Starting on the first day of Ramadan and continuing into Eid, the ‘Make a Difference’ Ramadan Campaign will provide easily accessible donation points at Majid Al Futtaim assets across the region, including Mall of the Emirates and City Centre malls. Collection points can also be found in participating Carrefour, Magic Planet, Ski Dubai and VOX Cinemas. Furthermore, customers can make donations through Najm, Majid Al Futtaim’s Visa credit card.