Mall of the Emirates and Kempinski Hotel Mall of the Emirates spread holiday cheer for a good cause

10thAnnual Stollen Charity Cake Sale Aims to Sell a Record 700m of Cake for Dubai Centre for Special Needs

Dubai, UAE, – Mall of the Emirates, Majid Al Futtaim’s leading lifestyle destination, and Kempinski Hotel Mall of the Emirates, are encouraging the community to support one of the most highly anticipated charity events of the holiday season – the 10th Annual Stollen Charity Cake Sale, which will be hosted on Saturday, December 5th from 10am at the mall.

“We are thrilled to host the Annual Stollen Charity Cake Sale, celebrating 10 years of Stollen, with the Kempinski Hotel Mall of the Emirates, and help ring in the holiday season with fun for the whole family while reminding people of the importance of giving back to the community. We have supported this important charity event for a decade which is in-line with our vision of creating great moments for everyone, everyday as well as our dedication to nurturing and providing a platform for such community initiatives,” said Hussain Moosa, Associate Director for Shopping Malls, Majid Al Futtaim Properties. “This year’s event is bigger than ever, with 700 metres of Stollen to be sold for charity so we encourage the community to come and support this cause, and take home some delicious cakes.”

15 chefs from the Kempinski Hotel Mall of the Emirates are busy working to create the longest string of German Stollen cake to-date measuring at 700 metres. Hosted by the Kempinski Hotel Mall of the Emirates in partnership with Mall of the Emirates, this family event hopes to set a new fundraising record by selling every last slice of the traditional fruitcake for the Dubai Centre for Special Needs.

Grant Ruddiman, General Manager of the Kempinski Hotel Mall of the Emirates said, “We are extremely excited to participate in this amazing project with the Mall of the Emirates, and celebrate 10 years of Stollen. This is a cherished tradition at Kempinski and we have worked really hard to make this year's event even bigger and better, with the aim to raise more funds than previous years. It is an honor to be involved in a long standing event that supports a good cause and we look forward to having Dubai's residents joining us at the Stollen Charity Cake Sale."

Starting at 10:00am, the Southern Galleria at Mall of the Emirates will transform into a fruitcake festival, as all 700 metres of Stollen will be laid out on tables, ready for purchase and consumption. Stollen loaves are 60 centimetres long, and can be purchased for AED 100, or by the slice, at just AED 5 each. Volunteers will be handing out mouthwatering samples to shoppers, and creating an energetic atmosphere as the countdown begins until the last slice of Stollen is sold.

Adding to the festive cheer is a special visit from Santa Claus, free giveaways for the kids and students from the Dubai Centre for Special Needs lending a helping hand in selling the Stollen for charity.

For more information, please visit: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates.
www.kempinski.com/dubai or www.facebook.com/ kempinskihotelmalloftheemirates