Majid Al Futtaim Launches First Integrated Brand

Dubai: Majid al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has announced the launch of its new integrated brand campaign that will debut on primetime television during May. It is the company’s first comprehensive advertising effort since it unveiled a new brand direction and corporate identity in December last year.

The multi-platform campaign follows the re-brand of all Majid Al Futtaim’s brands and assets at the end of 2013, and celebrates the everyday ‘Great Moments’, made possible for consumers by Majid Al Futtaim’s iconic brands such as City Centre Malls, VOX Cinemas, Carrefour, Magic Planet, Najm Credit Cards, Ski Dubai and Mall of the Emirates. 

The TV commercial showcases how the Majid Al Futtaim brands’ evolve everyday occasions to a level where they become great moments worth reliving, for the whole family. Whether it’s shopping in a world-renowned shopping mall; experiencing the 4th dimension in VOX Cinema; buying affordable daily necessities in the convenience of Carrefour hypermarkets; or living in harmonious residential communities. The campaign features a family experience moments beyond what they had imagined.

Iyad Malas, Chief Executive Officer – Holding at Majid Al Futtaim, said: “The campaign is a celebration of what Majid Al Futtaim stands for and will reinforce the name behind the unique experiences that are intertwined into the lives of 250 million people who experience our brands each year. The multi-channel approach provides a range of platforms to introduce the Majid Al Futtaim brand to entirely new populations as we continue our extensive expansion in MENA and beyond.”

The regional campaign will run for one year across television, outdoor, print and digital media. Consumers will actively be able to relate and identify with the brands through sharing the moments, which play a part in their everyday lives, via #greatmoments.

Tanita Sandhu, Brand and Communications Director at Majid Al Futtaim, said: "This campaign forges a deeper emotional connection with our customers by highlighting the moments that our brands play in their lives. We wanted to capture that moment of excitement and anticipation that one feels when they enter into a movie theatre or shopping mall. It truly celebrates Majid Al Futtaim family of brands as being part of the fabric of modern life.”

For first look of TV commercial please visit https://youtu.be/XnazC86yS7s