Juicy Couture Opens Doors in Deira City Centre

Juicy Couture opens doors in Deira City Centre
With a new store concept, Juicy Couture opens its 7th boutique store in the UAE


Dubai, UAE, 3 June 2012 - Juicy Couture, the popular Los Angeles-based fashion brand celebrated the opening of its 7th outlet in the UAE at Deira City Centre recently. Famous for ascending the tracksuit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates. Operated by Majid Al Futtaim Fashion, the apparel and retailing arm of Majid Al Futtaim Ventures, Juicy Couture’s latest boutique is unveiling just in time to preview the bright and glamorous fashions this summer.

Juicy Couture’s new store at Deira City Centre is a 186 sqm store, featuring a refreshing new concept with fun and stylish elements that reflect the brand’s continuously evolving fashion line. Paying tribute to its LA heritage, the store concept features glass chandeliers, crisp white walls adorned with neon light highlights and prismatic bronze lettering, black and white upholstered seating arrangements and Juicy Couture’s new monogram logo. The boutique will offer an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry and small leather goods.

Juicy Couture opened its doors with the Summer 2012 collection, themed “Pool Couture” and shoppers are treated to a glamorous, chic and youthfully elegant line of summery dresses in a range of fabrics from airy silk, structured cotton and floaty jerseys to manage the heat. Accessories will complement the look with a line of handbags, jewelry and swimwear covers in a choice of sequins, metallic or bright neon tints.
“The Juicy Couture brand is well suited to this region with its stylish mix of casual-luxury fashion and the popularity of the brand is apparent – this is our 7th store in the UAE alone and the 13th store across the region,” said Asil Attar, CEO of Majid Al Futtaim Fashion. “Deira City Centre is one of the leading malls in the UAE, and as an urban mall – it was an ideal location for our next Juicy Couture boutique. We’re excited to also reveal the newest store concept in this location, which will complement the evolving style trends for the brand.”
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About Juicy Couture

Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs.

Famous for ascending the tracksuit to its status as a casual luxury icon, the brand continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

Started by two fashion-obsessed friends in 1997, Juicy Couture quickly achieved global recognition and garnered millions of fans, many with famous faces. In 2003, Fifth & Pacific Companies, Inc. (formerly Liz Claiborne Inc.) acquired the company, and in 2010, Juicy Couture tapped LeAnn Nealz as Chief Creative Officer and President to guide the brand into its next phase of growth, while preserving the house’s playful and unique DNA.

In 2008, Juicy Couture made its mark in the Middle East with the brand's first boutique in Dubai at the Boulevard, Emirates Towers. Expansion throughout the region followed, with boutique openings in UAE, Kuwait, Bahrain, Kingdom of Saudi Arabia and Lebanon. The latest store, in Deira City Centre will be the brand’s 7th outlet in the UAE.

About Majid Al Futtaim Fashion:
Majid Al Futtaim Fashion is one of the subsidiaries of Majid Al Futtaim Ventures. It currently operates a number of leading fashion brands throughout the GCC & Levant region including Juicy Couture, HOSS Intropia, Jane Norman and Mexx, with the newest edition to its portfolio being IT’SUGAR.
For more information please contact The Portsmouth Group at: 04 369 3575
angela.bak@theportsmouthgroup / [email protected] /