At a time when customer expectations are shaped by speed, reliability, and consistency, the moments that matter most are often the least visible. Payments sit at a critical point in the customer journey, where success or failure has a direct impact on trust and continuity.
For us at Majid Al Futtaim, this understanding shaped our decision to partner with Checkout.com to bring a unified approach to payments across our brands and markets. The focus was not on changing how customers experience our destinations and brands, but on ensuring that one of the most fundamental interactions works smoothly, wherever and however it takes place.
By moving to a single payments framework, we now manage payments centrally across the business, simplifying operations and enabling faster rollout of new payment methods across multiple brands. Consolidating providers and data has also improved visibility across markets, including real-time insight into transaction performance and fraud activity, allowing issues to be identified and addressed consistently.
Over an eight-month period, a higher share of transactions were completed successfully across the business, with Carrefour recording a 6% improvement in card payments going through without interruption. Processing payments locally also eliminated unnecessary cross-border routing, generating AED 4 million in operational savings within grocery retail while supporting faster transaction times and stronger confidence from banks approving payments.
These outcomes translate directly into customer experience. More purchases completed without friction, fewer interruptions at checkout, and greater confidence at the moment of purchase. At the same time, the unified framework gives our teams clearer visibility and control, enabling continuous improvement as the business scales across markets.
Designed to support growth, this unified approach allows us to introduce new payment methods, respond to local market needs, and expand into new regions with speed and confidence, without adding complexity behind the scenes.
As our business continues to grow across MENA and beyond, this approach helps ensure customers experience the same reliability at checkout across every brand and market.