• The first Emirati modern discount retailer, SAVA, combines high-quality products, affordable prices, convenience, and a modern shopping experience. 

• SAVA’s flagship location opens today in Deira with a second branch at Jumeirah Beach Residences. 

• Two further stores to open this week and 10 locations across the UAE by year-end. 

 

Dubai, United Arab Emirates, 22 October 2025: Majid Al Futtaim, a leading pioneer in shopping malls, communities, retail, and leisure across the Middle East, Africa, and Asia, has launched SAVA, its first fully owned and operated modern discount retailer, designed for today’s value-conscious shopper. Built on the promise of ‘Simply Unbeatable Value,’ SAVA combines quality products, affordable prices, and a convenient shopping experience. With 160 offers available to shoppers every week and over 1,600 products to choose from – SAVA is set to be the go-to destination for customers who want to stretch their dirhams further without compromising on the quality of their essentials and more. 

 

As a purpose-driven company backed by decades of retail expertise, SAVA marks a pivotal, refounding moment for Majid Al Futtaim. The launch underscores the company’s enduring commitment to investing in the UAE’s grocery retail sector, drawing on proven capabilities in private-label development and a deep understanding of regional customer needs and preferences. SAVA is the next generation of grocery retailing, redefining value without compromising quality.

 

SAVA’s flagship store opens today in Deira, with a second location opening in Murjan Tower, Jumeirah Beach Residences (JBR), Dubai.  To celebrate the launch, the first 50 customers at each store will receive exclusive prizes and gifts. 

 

• JBR – Murjan Tower: Doors open at 9:30 AM 

• Deira – Al Muteena: Activities start at 11:00 AM