By empowering brands with data-driven, impactful solutions and more relevant customer engagement, this partnership welcomes the latest innovation in retail media.

Dr. Günther Helm, Chief Executive Officer at Majid Al Futtaim Retail, commented: “Retail media sits at the core of modern, data-driven brand engagement. Our partnership with Ritelo marks a strategic milestone in reinforcing Majid Al Futtaim’s leadership in this space, harnessing Carrefour’s scale to unlock smarter targeting, higher returns, and more personalised customer experiences. This collaboration creates shared value by enabling brands to connect with the right audiences at the right moments, driving both meaningful impact and measurable business outcomes. This is aligned with our commitment to staying at the forefront of retail innovation, constantly evolving to meet our customers’ needs today while shaping the shopping experiences of tomorrow.”

Tony Bouchard, CEO of Ritelo, said: "This strategic partnership with Majid Al Futtaim Retail underscores the transformative impact of retail media in today’s digital advertising landscape. Our technology redefines how brands and retailers engage consumers—through tailored campaigns that deliver measurable outcomes and elevate brand presence. Together with Carrefour, we aim to deliver significant value to advertisers and transform how digital advertising is managed and monetized across Saudi Arabia and Egypt. Ritelo provides comprehensive solutions to help businesses capitalise on this rapidly growing opportunity of retail media."