Majid Al Futtaim and dunnhumby Launch New Insights Platform to Improve Carrefour Shopping Experiences

● New platform will leverage data science to provide a more in-depth understanding of customer behaviour
● Majid Al Futtaim to translate insights into action, making customer-first store-level decisions based on Carrefour shoppers' needs 
● Sustainable growth and smarter business operations at the core of the new initiative 


Dubai, United Arab Emirates, October 7, 2020 – Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced the launch of a best-in-class customer insight platform, powered by dunnhumby, the global leader in customer data science. The new platform will support Carrefour and its suppliers in delivering better customer experiences and accelerating growth plans, fuelled by data and insight. 
dunnhumby Shop, an award-winning, web-based solution, will enable Majid Al Futtaim to gain a deeper understanding of its customers and translate these insights into action, making store-level decisions based on shoppers' needs. Shop provides key category insights that enable retail teams to monitor and act on performance trends with speed and precision, driving incremental sales growth and loyalty. In an unprecedented move, suppliers will also have access to these insights – based on the shopping behaviours of Carrefour's customers across seven markets in the region – facilitating more effective collaboration with the retailer and helping them to optimise their innovation and brand marketing strategies

Miguel Angel Povedano, Chief Commercial Officer of Majid Al Futtaim - Retail said: "As part of our long-term vision, this partnership will enable Carrefour to take a truly data-driven, 'customer-first' approach, ultimately delivering a more relevant customer experience. As the first retailer in the region to offer suppliers access to such comprehensive insights, we believe it is important to work more closely with suppliers for their success, and we're excited about the opportunity to forge stronger and more reliable relationships within our network, using a shared customer understanding to co-create category plans that drive mutual growth. Today's milestone announcement brings Carrefour a big step closer to being the omnichannel retail leader in all markets we operate in."

Guillaume Bacuvier, Chief Executive Officer of Dunnhumby, said: "Majid Al Futtaim has a strong heritage of putting its customers at the centre of its business. dunnhumby Shop will support the transformation of Carrefour data into an insights platform, enabling suppliers to collaborate more effectively with Majid Al Futtaim on delivering a better shopping experience for loyal Carrefour customers.” 

Majid Al Futtaim began its digital transformation in 2017, with the ambition of becoming the leading 'analytically enabled' conglomerate in the region. The company is transforming its operations to become as prominent digitally as it is physically, adopting an integrated omnichannel approach to ensure consumers' needs are consistently met.