Majid Al Futtaim Opens First LEGO Certified Store in Kuwait
25 Jan 2016
Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has opened its first LEGO® Certified Store in Kuwait, as it continues to build on the success of the recent UAE store openings and expand its portfolio across the Middle East.
Kuwait - Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has opened its first LEGO® Certified Store in Kuwait, as it continues to build on the success of the recent UAE store openings and expand its portfolio across the Middle East.
The flagship Kuwait store is located in the heart of the popular The Avenues Mall and is the largest LEGO retailer in the Middle East. Covering 336 square metres, the family favourite outlet stocks the most extensive LEGO product range available in the region. Since the store opened its doors on 26th December 2015 it has been hugely popular with shoppers, which strengthens Majid Al Futtaim’s decision to open a second store in the country, within the 360 Mall, later this year.
Omar El Banna, Marketing & Business Development Director at Majid Al Futtaim - Leisure & Entertainment, said “We are delighted the first LEGO Certified Store is now open in Kuwait and that we have been able to bring the much loved LEGO brand to shoppers. It is clear to us from the success of the recent store openings in Abu Dhabi and Dubai that there is a huge demand for the brand, not only in the UAE but across the GCC. We feel the partnership emphasizes Majid Al Futtaim’s commitment to deliver great moments for everyone, every day and we look forward to it going from strength to strength throughout 2016.”
The successful partnership between Majid Al Futtaim and the LEGO Group began in 2014, with the first LEGO Certified Store opening in the Middle East at Yas Mall in Abu Dhabi. 2015 saw the opening of three additional stores in Dubai at The Dubai Mall, the Mall of the Emirates and City Centre Mirdif.
The LEGO Group was founded in 1932 and has since gone on to keep millions of children and many adults entertained throughout the world. LEGO products are now available across 130 countries, with over 700 billion LEGO elements manufactured since the brand’s inception. The LEGO Certified Stores offer the complete product range of creative toys including LEGO® City, LEGO® Star WarsTM, LEGO® DUPLO®, LEGO® Friends, LEGO® Creator Expert, and LEGO® The SimpsonsTM, “”Pick a brick” and “Build a minifigure”. For further information please visit: www.LEGO.com.
X