Majid Al Futtaim Dubai shopping malls kick off the region’s first flash sale on January 1st

Dubai, UAE - Majid Al Futtaim’s shopping malls in Dubai will kick off DSF 2016 with a month-long schedule full of great moments beginning with the UAE’s first ever flash sale. From twelve noon on New Year’s Day (January 1st) for a total of 12 hours, participating retailers at Mall of the Emirates, City Centres Deira, Mirdif and Me’aisem will offer specially-selected items at deeply attractive discounts of up to 90% off until stocks run out. The mega sale is sure to attract shoppers keen to benefit from the extensively discounted items on offer from retailers including fashion and jewellery, homeware and electronics as well as dining outlets.

During the flash sale, visitors shopping at any of the retailers in Mall of the Emirates and City Centres Deira, Mirdif and Me’aisem will receive tokens to be entered into a draw with the opportunity to win a grand prize of AED 50,000. The lucky winner of the grand prize will be announced on January 1^st at midnight at City Centre Mirdif.

The excitement of the DSF flash sale will continue throughout the month of January with an international level of entertainment, performances and surprises soon to be announced as Majid Al Futtaim’s malls in Dubai celebrate over two decades of DSF.