Majid Al Futtaim Signs Regional Deal with Peacocks

Dubai, UAE: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has brought family value retailer Peacocks to the region.

Majid Al Futtaim Fashion, the fashion retailing arm of Majid Al Futtaim, has launched six Peacocks stores in 2015, with five stores in Saudi Arabia and one store in Dubai, UAE.

Rajiv Suri, CEO of Majid Al Futtaim – Fashion said: “We are excited to further diversify our portfolio of leading retail brands to include a value focused brand that will be delivered with the excellence that has come to be associated with Majid Al Futtaim Fashion. Peacocks has a strong heritage and following in the UK and Europe and we are excited to be able to offer the Middle East’s fashion community great moments from luxury to value.”

Majid Al Futtaim Fashion’s leading retail portfolio includes international brands such as Juicy Couture, lululemon athletica and Abercrombie & Fitch.

Peacocks was founded 130 years ago and the head office is in Cardiff, Wales. It has since grown to include 460 stores across the UK, with stores in Malta, Greece, Cyprus, Gibraltar and Malaysia. With a focus on value while still maintaining current fashion and design, Peacocks will offer clothes, shoes and accessories up to AED 150, with the majority of items (over 80 per cent) priced at under AED 100.

Lee Hebditch, International Acquisitions Manager at Peacocks said: “Peacocks UK is excited to continue our expansion in to new regions and we couldn’t have asked for a better partner than Majid Al Futtaim, whose extensive regional knowledge and successful portfolio prove them to be the best international partner for our brand. I am confident that this partnership will position Peacocks as a key influencer in the region’s value fashion market.”

So far, five Peacocks stores opened in Riyadh, KSA at Tala Mall, Madina, Al Rabwa Mall, Sahara Mall and Gallery Mall as well as at Lamcy Plaza, Dubai, UAE.