Loyalty Program Launches This Month

More fun, more adventure with Magic Planet’s Play Points rewards program

Loyalty program launches this month

Dubai, UAE; 4 July 2013:  Magic Planet, one of the leading indoor family entertainment centres in the region, launches ‘Play Points,’ an exclusive loyalty program that gives members instant discounts on games, merchandise and other exciting rewards.  Officially launching this month at all Magic Planets across the UAE, the program demonstrates Magic Planet’s commitment to providing guests with a rewarding adventure.

Registration is a must for those who want to enroll in the program.  ‘Play Points’ has a two-tier system where guests, upon reaching the VIP membership status, will receive a special card giving them immediate discounts.  Members get more rewards when they play more! An upgrade to Gold membership will entitle members to get more incentives and other exciting benefits. 

“We’re excited to launch the Play Points program, which provides even more leisure time and rewarding adventures for our loyal guests,” said Omar Al Banna, Marketing and Sales Director, Majid Al Futtaim Leisure & Entertainment.  “Building relationship with guests, who have been the driving force behind our success, is essential to Magic Planet, so we wanted to thank them with value-added benefits.”

Magic Planet has recently launched the XD Dark Ride, where the 7D adventure comes equipped with 3D movie graphics and 4D effects like motion, wind, and light, at its outlet in Mall of the Emirates.  Also early this year, Magic Planet at Playnation, Mirdif City Centre extended its gaming lounge with over 120 game stations for PlayStation, Xbox and PCs.

To become a Play Points member, simply register at the Registration kiosk available at any Magic Planet outlet. For more information, please log on to: www.theplaymania.com or www.facebook.com/magicplanetdxb

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Press Enquiries: For further information, please contact The Portsmouth Group on 04 369 3575 or email: Zaib Shadani at [email protected] and Omar Abdraboo on [email protected]

About Majid Al Futtaim Leisure & Entertainment:

Majid Al Futtaim Leisure & Entertainment is one of the subsidiaries of Majid Al Futtaim Ventures. It currently operates Ski Dubai, the region's first indoor ski resort at Mall of the Emirates as well as fifteen Magic Planet family entertainment centres across the MENA region.  It has also given the region its first temperature controlled indoor/outdoor water park Wahooo! at Bahrain City Centre as well as Playnation, a dedicated leisure and multi-dimensional entertainment zone located within Mirdif City Centre encompassing a total of five exciting leisure experiences including iFLY Dubai (Indoor Skydiving), Soccer Circus Dubai (indoor sports facility & academy), Little Explorers (advanced edutainment centre), Yalla! Bowling, and Magic Planet (including the unique Sky Trail attraction). Also at Mirdif City Centre is Aqua Play, a one-of-a-kind attraction which combines water based rides and games aimed at young children.