VOX Cinemas opens in Fujairah City Centre offering

Fujairah, UAE, 20 February 2013 - VOX Cinemas is set to redefine the entertainment landscape in Fujairah, as it inaugurated its 11-screen state-of-the-art cinema at an official ceremony under the patronage of His Highness Sheikh Rashid bin Hamad bin Mohammed Al Sharqi, Chairman of Fujairah Culture and Media. Anchoring Fujairah City Centre, VOX Cinemas will offer a completely new and modern movie-going experience for residents with 100% fully digital screens of which 6 are 3D-enabled, and it is the only cinema in the emirate to offer the VOX MAX 20-metre ‘big screen’ and a luxury cinema experience. VOX Cinemas is now fully operational and showing a variety of Hollywood, Bollywood and Arabic films that cater to the growing and increasingly diverse Fujairah population.

 “The opening of VOX Cinemas’ sixth strategic location in the UAE reflects the wider vision of Majid Al Futtaim Ventures to expand its entertainment concepts across new markets in the UAE and the Middle East,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures. “The expansion into the northern emirates addresses the relatively underserviced entertainment industry in Fujairah, and having invested the latest in cinematic technologies we are confident that VOX Cinemas in Fujairah City Centre will raise the benchmark for entertainment in the emirate.”

For the time, residents will be able to enjoy a truly immersive experience with VOX MAX, which will boast Fujairah’s largest cinema screen at 20 metres wide. The ‘big screen’ concept also includes ultra-comfortable MAX VIP seats and Dolby 7.1 digital surround sound, the best in cinema sound technology. In addition, VOX Cinemas is introducing another first, a new premium cinema concept called VOX Plus, which offers movie goers the chance to watch movies in luxury with reclining seats in a more exclusive surrounding. VOX Plus also features a full restaurant-style menu, with delivery service directly to your seat. This is a new concept for VOX Cinemas and gives Fujairah residents the convenience to choose how they prefer to enjoy their movies.  

 “VOX Cinemas will set a new standard of premium cinemas that will meet the increasing demands of Fujairah’s growing population,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “We’ve invested in the latest digital cinema technology to offer a compelling movie-going experience unmatched in our key markets. I’m delighted to open the doors to VOX Cinemas in Fujairah City Centre, creating a true, wholly integrated leisure, entertainment and shopping destination for the wider community.”    

Officials taking part in the inauguration of VOX Cinemas in Fujairah City Centre today also included esteemed members of the Ruling Family and Fujairah Municipality who attended the event later that morning. Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, the owner of VOX Cinemas; Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, Majed Al Fahim, Senior Manager of Fujairah City Centre each gave opening remarks while recognizing this exciting milestone. 
“When we opened Fujairah City Centre, we provided a much needed boost to the retail landscape in the northern emirates and created a new landmark for the community,” said Majed Al Fahim, Senior Manager of Fujairah City Centre. “The opening of VOX Cinemas marks another milestone for the mall, which will introduce a new, exciting dimension of movie-going experiences for the community. Today, Fujairah City Centre is a true lifestyle destination, offering unique shopping, dining and premium entertainment.”

This is VOX Cinemas’ sixth cinema in the UAE, and the first cinema for the Majid Al Futtaim Cinemas in Fujairah. This reflects Majid Al Futtaim Cinemas’ broader expansion plans that will see the company double its screen count by the end of 2013 by entering new markets including Beirut, Lebanon and Muscat, Oman in addition to further expansion across the UAE.

Highly anticipated blockbusters releasing this year at VOX Cinemas, Fujairah City Centre are G.I. Joe in 3D, Iron Man 3 in 3D, Fast & Furious 6, Man of Steel in 3D, Dhoom 3, Chennai Express and The Smurfs 2.

For more information, please visit: www.voxcinemas.com

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About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience featuring high-resolution 4K digital projection systems, immersive digital 3D content, fully digital cinema screens, expansive VOX MAX screens, as well as luxury cinema experiences, and value-oriented VIP seating alternatives.  With 61 screens currently across six locations in the UAE, the VOX Cinemas experience includes extensive dining choices from VOX Cafes as well as traditional candybar offers, and an extensive menu attached to their VOX GOLD ultimate cinema experience & VOX Plus luxury cinema experiences.  VOX Cinemas allows guests to purchase tickets in a number of convenient ways: the VOX Cinemas website, on-site kiosks, iPhone and Nokia apps, the mobile website or in-person at the ticket box.
 VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. Majid Al Futtaim Ventures is the growth engine responsible for developing new enterprises to deliver the most innovative concepts to the Middle East.  

About Fujairah City Centre
Fujairah City Centre is a shopping mall developed by Majid Al Futtaim Properties in partnership with the government-owned Fujairah Investment Establishment., Fujairah City Centre is largest and the first shopping, leisure and entertainment destinations of its kind in the Emirate. With 34,000 sqm of retail space, the mall features 105 value and mid-market brands, 85% of which are new to Fujairah.

Fujairah City Centre offers choice, convenience and value for money across a wide range of categories including local and international fashion, lifestyle, electronics, homewares and food and beverage. The mall features a 8,684 Carrefour hypermarket, the largest in the Emirate. With a multi-screen VOX Cinemas, a Magic Planet family entertainment centre and an international dining offer, Fujairah City Centre will redefine the shopping and leisure experience for Fujairah and surrounding communities.

For further media information, please contact:
Angela Bak on [email protected]  or Omar Abdraboo on [email protected]